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Product Research is a "component of market research whereby the characteristics of a good or service, that will satisfy a recognized (emerging) need or want, are identified."*

John Beiswenger has experienced 20 years of product research assignments working within corporations,
and 20 years as a consultant to corporations.

His experience ranges through the research, design and development of high-volume consumer products and lower volume commercial products (Resume).

"I am generally asked to conceptualize a new product idea that a client wants to consider. The client provides basic requirements or defines the market they desire to satisfy.
I complete my research and provide a Virtual Model for their review on the Internet or, with an Industrial Design partner, in a Power Point presentation."

"If they wish to proceed, we develop a 3D CAD Model.   The next step is a functional concept model using various methods including stereolithography for plastic parts. If there is electronics involved (as there has been about 80% of the time), Tecnova, an associate electronics engineering firm, develops the circuitry for us."

"Once the concept model is completed and approved, we propose to provide detailed engineering drawings and specifications from which a prototype can be constructed.

We also help find a molder, fabricators or manufacturer appropriate for the product and market either in the U.S. or Asia."

* www.businessdictionary.com

John Beiswenger     717-687-5209     245 Pleasant View Drive     Strasburg, PA 17579     john@beiswenger.com